Personify offers a flexible, scalable, and secure solution—the Personify360 platform—that helps constituent-focused organizations enhance engagement, productivity, loyalty, and revenue. Underpinning the promise of interoperability and scalability is Personify’s product innovation strategy that has extended the Personify360 platform into the cloud and next-generation handheld devices.
With the help of Personify CLOUD, the hosting offering, enterprises can host their constituent management software on the cloud with the highest security standards, giving customers peace of mind. A large number of organizations around the world rely on Personify CLOUD to enable compliance with increasingly stringent regulations, including PCI-DSS 3.0, PA-DSS, SSAE16, and ISO 27001.
Powering the cloud version, Personify360 is the most modern and interoperable platform of its kind, which includes the benefits of understanding, engaging, managing, and monetizing the interactions between organizations and the constituents they serve. Equipped with capabilities like CRM, eBusiness, and analytics, the platform captures and provides insight across all member interactions, enabling them to maximize engagement and drive revenue.
Personify has recently launched its next-generation browser interface— PersonifyGO, which is built on a Web 3.0 architectural foundation. “PersonifyGO is a modern, flexible, and intuitive browser interface that is designed in the simplest form keeping ease-of-use and onboarding in mind, so that the organization’s staff can do their jobs better and faster,” explains Thurston.
Personify has demonstrated success in assisting clients with increasing revenue, making better decisions, and optimizing customer experience. For instance, one of Personify’s clients, The Association for Packaging and Processing Technologies (PMMI) was looking for a solution to improve the online user experience for their members and reduce total cost of ownership. By leveraging Personify360, PMMI was able to incorporate new responsive controls in a strategic web redesign project, thereby improving the member directory experience. The Personify platform easily replaced previous customizations with just its base functionalities and reduced the annual maintenance cost by $20,000.
Personify’s Chief Technology Officer, Dave Cooper says that for the road ahead, they are poised to continue focusing on providing cutting-edge solutions to constituent-focused organizations, and the cloud is a big part of that strategy. “Our product and technical teams have done a great work to make Personify’s products the best cloud-based solutions for the market,” states Cooper. Above all, it is the company’s focus on innovating new products and partnering with clients for their success that has earned them a 95 percent client retention rate and lead to sales growth in 2016 of nearly 100 percent. “I look forward to driving further operational and strategic value for our customers and partners,” concludes Thurston.