Burstorm: Unlocking the Potential of Cloud using Intelligent Design Tools

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Brandon Abbey, CEO
Over the last decade, a key technology that has helped numerous businesses transition from their legacy systems to more sophisticated digitalized operations while saving millions of dollars is the cloud. To simplify the implementation and make the most of cloud technology, the current market is brimming with innovative cloud service providers (CSPs, MSPs, Telco colonetwork providers), each with their own USPs. However, as most businesses implement cloud solutions solely based on their developers' track record of success and not on how impactful it will be for their specific operations, a majority of cloud implementations fail to deliver their desired results and ROI. At the same time, businesses are also constrained from realizing the complete benefits of their cloud implementation due to a lack of information on the current state of their IT infrastructure and the complex design modeling processes. All in all, firms across sectors are seeking partners that can guide them through the ever-evolving cloud technology arena and help find the CSP that can deliver the highest efficiencies at the lowest price.

California-based Burstorm addresses this need with its fully integrated, multi-cloud analytics application that simplifies design modeling tasks while enabling model comparisons with alternative designs from its evergrowing catalog. The company's catalog comprises hundreds of compute, storage, data center, and network cloud service models that can be seamlessly customized to align with the unique needs of a business. "We enable cloud architects to first run a current state benchmark to determine where they are today. Then consider a comprehensive library of supplier product and service catalog as well as various other potential deployment options, allowing them to model any conceivable combination of services and choose the one that best suits their business needs. Burstorm's ability to normalize the data separates us from others and levels the playing field for all, regardless of SMB or Fortune 500," says Brandon Abbey, CEO at Burstorm.

Founded in 2009, the company was built on an idea envisioned by Abbey and Cloud/AI luminary Dr. Timothy Chou, who said with the introduction of Cloud by AWS will change the game. You need to build software tools capable of allowing IT teams and cloud architects with the technology in a fully automated and collaborative environment to give them a fighting chance as they perform their jobs. There is no way legacy tools such as emaol, visio, ppt, and excel will work given the complexity now faced. Today, Burstorm's application is widely used by enterprises to understand and optimize their existing infrastructure by designing various cloud infrastructure models and alternatives. The solution also allows CSPs to upload their cloud services for offering and/or benchmarking, which helps them understand their competitiveness in the hyper-competitive networking arena.

Presently, Burstorm's solution comprises features to help users develop visual models of computing, storage, network, and data center infrastructure, assess their current IT state, collaborate with colleagues, customers and IT teams across the globe in real-time, and more. The platform also enables users to model and design their cloud applications based on location, performance, price, and security, thereby saving a significant amount of time and resources. Abbey elaborates, "Our application is not built to help clients optimize their cloud processes after making a bad decision but to make an informed decision before choosing a cloud service provider."


Our application is not built to help clients optimize their cloud processes after making a bad decision but to make an informed decision before choosing a cloud service provider


Among its wide range of capabilities, the one feature that Burstorm considers to be its flagship is the Price Performance Benchmarking service. Burstorm and Rice University worked closely to create the industry's first comprehensive and continuous price-performance benchmarking report.The Rice-Burstorm test (RB-A) collaboration continually measures the top cloud services over time and around the world in order to detect trends and anomalies by type and location. Additionally, the company also allows its clients to compare their private benchmarks to the market, allowing CIOs and IT leaders to accurately forecast the performance of their network with respect to various CSP offerings. "The Price Performance Benchmark facilitates organizations to identify better suited CSPs for their operations, which enhances their ability to operate while eliminating a ton of CAPEX expenditures," states Abbey.

With such unmatched core competencies, Burstorm has ignited several success stories since its inception. In one instance, the company assisted a large cloud-computing software vendor in choosing the right CSP with respect to their operations. In the mid-2010s, the customer wanted to migrate their data assets from legacy systems to the cloud, essentially wanting to digitalize their entire operations. And owing to a close personal connection between the client's CIO and Abbey, Burstorm was tapped to help them achieve successful digital transformation. Initially, the client C-suite migrated their business onto Amazon's AWS and found inconsistent results. But after Burstorm was on board, the client was able to gain a deeper understanding of their IT infrastructure's current state. Moreover, with Burstorm's catalog of design models, the cloud-computing firm could choose the cloud environment with the highest performance and best pricing for their operations.

Moving forward, Burstorm aims to continue evolving its application in tandem with the market trends and develop API-based connectors as a way to drive integration with an innovative third-party design model. From an organizational standpoint, Abbey envisions a future where Burstorm is a key driver in helping C-suites accurately predict the future of their business based on precise data-driven insights about their current IT state. "We will always continue stoking the fire of innovation to expand the horizons of cloud-computing and help our clients guarantee value as well as savings," concludes Abbey.

Company
Burstorm

Headquarters
San Carlos, CA

Management
Brandon Abbey, CEO

Description
California-based Burstorm offers an optimized and fully integrated CAD application for the next generation of cloud architects and cloud service providers to solve important business and design challenges. Presently, Burstorm's solution comprises features to help users develop visual models of computing, storage, network, and data center infrastructure, assess their current IT state, collaborate with colleagues, customers and IT teams across the globe in real-time, and more. The platform also enables users to model and design their cloud applications based on location, performance, price, and security, thereby saving a significant amount of time and resources

Burstorm