Pleasanton based CallidusCloud, (NASDAQ: CALD), was founded in the year 1996, has been the front runner in delivering successful sales and marketing effectiveness software for the business to business market. CallidusCloud enables organizations to capitalize and drive business decisions, enhance productivity, and thereby ‘makes it happen’ for its customers through its repertoire of products and solutions. With most of the cloud vendors these days offering a single product/single solution in disparate silos, CallidusCloud has been offering a unified suite of solutions that automate the entire sales cycle, from lead to money.
The company provides Performance Improvement, Revenue Performance Management, Sales Talent Management, Big Sales Data, Data Hub, Cloud Platform and Sales Analytics solutions for various industries.
Boosting Revenues and Finding Potential Sales
CallidusCloud also ensures companies boost up their revenue streams through its automated configure price quote process. With CallidusCloud (CPQ)Configure Price Quote, organizations can now limit the errors in product selection and pricing, reduce the sales cycle through electronic workflows and approval process and increase quote and order size with instant up-selling and cross-selling formats.
‘Callidus’-The Cloud Adviser
With over 2500 organizations in its clientele, the firm has found huge traction in the insurance, telecommunications, manufacturing, life Sciences, financial services, high tech and retail sectors. This versatility of the user base caters to the Business to Business and also the Business to Customer space.
The firm plans to become one of the top five cloud companies through strong growth in its recurring revenue stream. The short term goal of the firm is to leverage the lead to money cloud, creating new opportunities in the market that would particularly focus on selling bundled solutions. With a very compelling proposition sitting alongside CRM and ERP, CallidusCloud has undoubtedly enabled companies to establish a growth strategy through marketing automation, territory planning, sales enablement, quotes and proposals, contracts, and commissions adding a strong disruptive proposition and managed at a very cost effective price point.