CALLIDUSCLOUD: Disrupting the B2B Space through Effective Price Point Solutions

CIO VendorLeslie Stretch, CEO As a consequence of increasing competition and evolving customer demands, most companies are experiencing increased pressure to optimize their marketing and sales strategies. Many traditional approaches to marketing and sales functions do not necessarily apply to current market complexity.

Pleasanton based CallidusCloud, (NASDAQ: CALD), was founded in the year 1996, has been the front runner in delivering successful sales and marketing effectiveness software for the business to business market. CallidusCloud enables organizations to capitalize and drive business decisions, enhance productivity, and thereby ‘makes it happen’ for its customers through its repertoire of products and solutions. With most of the cloud vendors these days offering a single product/single solution in disparate silos, CallidusCloud has been offering a unified suite of solutions that automate the entire sales cycle, from lead to money.

The company provides Performance Improvement, Revenue Performance Management, Sales Talent Management, Big Sales Data, Data Hub, Cloud Platform and Sales Analytics solutions for various industries.
The firm also provides an arsenal of other solutions and products. The company’s solution named Commissions enables companies to deploy targeted incentives and commission programs to drive sales execution and behaviors. It provides businesses with the ability to automate the calculation and payment of commissions across internal and external sales. With extensive modeling and analytics capabilities, the solution provides clear insight into the performance of current plans as well as a highly accurate forecast of future performance. Sales operations and finance enjoy significant time and cost savings while sales teams enjoy faster, more accurate and more transparent commission payments. “By offering this solution at a better price point has enabled better application richness and cloud as a service has also gained an accelerated momentum, particularly in the small and medium business space. The firms’ solution further makes organizations deploy targeted incentives and commission programs to drive behaviors under sales and execute sales processes seamlessly,” says Leslie Stretch, CEO, CallidusCloud.

Boosting Revenues and Finding Potential Sales

CallidusCloud also ensures companies boost up their revenue streams through its automated configure price quote process. With CallidusCloud (CPQ)Configure Price Quote, organizations can now limit the errors in product selection and pricing, reduce the sales cycle through electronic workflows and approval process and increase quote and order size with instant up-selling and cross-selling formats.
Another of its effective products adding value is its sales enablement platform enabling its customers with the right content at the right time and on-demand training. With this sales reps can now increase their sales productivity and improve their message to market and align content to each stage in the buying cycle. With the right content and learning module, sales reps can find greater collaboration and proper convergence without having to look for the proper document or competitive information as it offers a central repository providing a single source of truth.

‘Callidus’-The Cloud Adviser

With over 2500 organizations in its clientele, the firm has found huge traction in the insurance, telecommunications, manufacturing, life Sciences, financial services, high tech and retail sectors. This versatility of the user base caters to the Business to Business and also the Business to Customer space.

The firm plans to become one of the top five cloud companies through strong growth in its recurring revenue stream. The short term goal of the firm is to leverage the lead to money cloud, creating new opportunities in the market that would particularly focus on selling bundled solutions. With a very compelling proposition sitting alongside CRM and ERP, CallidusCloud has undoubtedly enabled companies to establish a growth strategy through marketing automation, territory planning, sales enablement, quotes and proposals, contracts, and commissions adding a strong disruptive proposition and managed at a very cost effective price point.


Pleasanton, CA

Leslie Stretch, CEO

A provider of cloud software enabling organizations to drive performance and productivity across their business with their lead to money cloud